The Culture Barometer
A clear read on where your brand sits right now.
Culture shifts constantly and quietly.
Audiences moves with it. Whether it's their behaviours, references, what they engage with or what they scroll past. This cultural audit will map your brand and content against where your audience genuinely is and what's shaping them across the cultural landscape, so you know exactly where you stand and what to do about it.
What you'll get
An overall scale position
Your brand placed on a scale from 'Disconnected' to 'Dialled In', giving you a single, clear read on where you're sitting in relation to your audience and the culture in which the two exist.
Analysis across three areas
A qualitative read on what's driving your overall position across audience, content and category. Each is broken down so you can understand the nuance behind the score.
Where to focus first
2-3 specific recommendations that give you a clear starting point to move forward from. Actionable so you can move on them immediately whilst being strategic enough to show you what the deeper work looks like.
Post barometer debrief
A 30-minute focused call to walk through the findings together, answer questions and align on what matters most.
How it works
Tell me about your brand
A 30-minute briefing so I can start to understand your brand, who your audience is and any hurdles you feel you're coming up against amidst the current cultural climate.
I get to work
I'll assess your brand across the three key areas which will then determine your position on the 'culture barometer'.
We walk through it